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The Creative Director Bringing Science Into Marketing

Elen Gasparyan: Bringing Science into Marketing's Art The fluorescent hum of the conference room had faded into a low drone. Outside, the Los Angeles sun was beginning its slow descent, painting the sky in hues of orange and lavender. Inside, a small marketing team...

Small Business Financial Planning: How To Set Business Goals

Small Business Financial Planning: Your North Star for Growth The air in the bustling kitchen of Burgers N Fries Forever (BFF) used to hum with the sizzle of fresh patties and the cheerful clatter of orders being filled.Jamil Bhuya, a co-founder, remembered the thrill...

The Attention Economy After Saturation : Quality Over Quantity

Beyond the Noise: Quality as the New Currency of Attention The fluorescent hum of the office was a familiar backdrop to my late-night ritual.Screen glow reflecting off weary eyes, I’d scroll through our content calendar for the week ahead: three Reels, two carousels,...

Marieke Blom: How to make sense of mixed messages in Davos

Davos 2026: A Landscape Full of Mixed Messages From a sun-drenched balcony in Davos, the majestic Swiss Alps offered a breathtaking backdrop to a symphony of contrasts. The rhythmic thrum of helicopter blades underscored an urgent hum in the rarefied mountain air....