Not Just a Star Kid Launch: How Ahaan Panday’s Saiyaara Became a Masterclass in Modern Movie Marketing Why Saiyaara didn’t market a star, but quietly built a brand in the age of algorithms and attention fatigue.

Not Just a Star Kid Launch: Saiyaara’s Modern Marketing Masterclass The aroma of freshly brewed chai clung to the humid Mumbai air, mingling with the distant rumble of the local train. My aunt, usually engrossed in her daily soaps, paused, her gaze fixed on her...