If you’re not guest blogging yet—you’re invisible to 90% of your potential audience.
In today’s saturated coaching space, your content needs more than just social shares and paid ads. It needs distribution power—and that’s where guest blogging for coaches comes in.
Guest blogging is more than just backlink building. It’s authority positioning. It’s narrative expansion. And yes, it’s still one of the top-performing organic growth strategies—especially in trust-based niches like coaching.
According to HubSpot, guest blogging builds 6x more backlinks than paid advertising. Neil Patel adds that publishing 5+ guest posts a month can triple your organic traffic in under six months. And SEMrush confirms it’s one of the fastest ways to boost domain authority and referral traffic.
Let’s break down exactly how to make it work for your coaching brand.
Why Guest Blogging Is a Powerful Strategy for Coaches
Boost Visibility in a Crowded Coaching Market
There are thousands of coaches online. Many say the same things. Guest blogging gives you a platform that already has traffic and trust—so your voice doesn’t get lost in the noise.
When your insights are featured on established coaching platforms, your authority skyrockets. People who’ve never heard of you now see you as a thought leader.
Get High-Quality Backlinks and SEO Juice
Backlinks still matter. A lot. And guest blogging is one of the few ethical ways to earn contextual, high-authority backlinks.
This improves your search engine rankings, domain authority, and even how Google perceives your brand under EEAT guidelines (Experience, Expertise, Authority, Trust).
Establish Authority with New Audiences
Posting on other sites allows you to reach qualified, new audiences—without paying for ads or spending months growing a channel.
The bonus? Readers from those sites are more likely to follow your work, join your list, or book discovery calls because you’re already framed as credible.
How to Find Guest Blogging Opportunities as a Coach
You don’t need a VA or fancy tool. Just a clear process.
Use Smart Search Operators
Search Google using:
"write for us" coaching"guest post" + coaching blog"submit a guest post" life coach
These queries reveal blogs that openly accept contributors.
Use Directories Like AllTop and GuestPostTracker
Websites like AllTop curate top blogs in coaching, personal development, and entrepreneurship. GuestPostTracker (paid) offers access to hundreds of blogs by niche.
These tools save hours of manual research and offer contact details for editors.
Tap Into LinkedIn and Facebook Communities
Search groups like:
- “Guest Blogging Opportunities”
- “Coaches Collaborating”
- “Online Coaches & Writers Network”
Post your availability or pitch directly to members running blogs.
Top Sites Accepting Coaching Guest Posts
Here’s a list of authority platforms actively accepting quality guest posts from coaches:
- LifeHack.org – Focus on productivity, personal growth, and time management
- Tiny Buddha – Emotional wellness and mindfulness (great for mindset coaches)
- Thrive Global – Performance, stress management, well-being
- Authority Magazine – Interview-style pieces on leadership, coaching impact
- Addicted2Success – Entrepreneurial mindset, success psychology
Pro tip: Start with platforms aligned with your niche and tone. Don’t shotgun pitch. Aim for strategic relevance.
How to Pitch Your Guest Blog Like a Pro
Craft the “Perfect” Outreach Email
Follow this proven formula:
Subject: Guest Post Submission – [Your Topic Title]
Body:
Hi [Editor’s Name],
I’m a [your niche] coach and a regular contributor to [if applicable].
I’ve created a unique post idea for your audience:
“How Coaching Stories Create Emotional Breakthroughs”
Here’s what it covers:
- A case study of a coaching client
- A narrative technique that builds trust
- Actionable steps readers can try
Would you be open to reviewing the draft? I can deliver it in your preferred format and meet all your guidelines.
Best regards,
[Your Name]
[Your website or portfolio]
Know What Editors Want
Do:
- Pitch unique, non-promotional content
- Match the site’s voice and past topics
- Include a sample or writing links
Don’t:
- Attach the article in the first email
- Pitch generic or recycled topics
- Ask for do-follow links (they’ll give it if earned)
Follow-Up Strategy That Doesn’t Feel Pushy
Wait 5–7 business days. If no reply, send:
Hi [Name],
Just checking in to see if you had a chance to review my guest post pitch. Happy to tweak the angle if needed.
Let me know.
[Your Name]
Simple. Direct. Respectful.
Content Ideas That Get Accepted Faster
Want to increase your acceptance rate? Pitch articles in these proven categories:
Coaching Breakthrough Case Studies
Editors love real-world, transformational stories. Share before-after journeys without being overly self-promotional.
Productivity Frameworks for Entrepreneurs
Help readers save time, focus better, or make decisions faster. These frameworks perform exceptionally well on leadership and business blogs.
Emotional Mastery Through Coaching Stories
Tap into mindset, inner clarity, confidence, and resilience. Use narrative formats that guide the reader emotionally.
FAQs
How do I find guest blogging sites as a coach?
Use Google search operators, directories like AllTop, and community groups on LinkedIn and Facebook.
What should I write about in a guest blog as a coach?
Topics that offer transformation, case studies, frameworks, or emotional insights—without selling.
Is guest blogging still effective for coaches?
Yes. It builds authority, backlinks, visibility, and leads when done strategically.
How many guest posts should I aim for monthly?
Start with 2–4 high-quality posts per month and scale based on your capacity and results.
Final Thought
Guest blogging isn’t about vanity metrics—it’s about visibility with integrity.
When you write for platforms your clients already trust, you borrow that credibility. You position yourself as a guide, not just another expert with an offer.
Done right, guest blogging is one of the most scalable, sustainable, and smart strategies for coaches to grow their brand.
Don’t just wait to be discovered. Be intentional. Be visible. Be published.